UX/UI | BRANDING
All your financial needs within your pocket.
HYPOTHESIS
Bursa is a secure financial platform that empowers users to efficiently manage their finances, enabling them to spend, save, and stay in control. With its integrated analytics and sub-accounts system, Bursa stands out from the competition.
Spending analytics are displayed directly on the dashboard.
Swiping toggles between daily, weekly and monthly analytics.
Tapping on the pie chart reveals more in-depth analytics.
Each expense is categorised by type. For example: household, groceries and leisure.
These categories are then used in the analytics so the user has a clear representation of where their money is being spent.
Spaces are sub-accounts which can be used to section off portions of the total balance.
From there, direct debits can be assigned to them specifically.
This helps to keep track of ingoing and outgoing payments and can be used for a variety of purposes.
Bursa can generate external transaction links which can be used to send or request money from a recipient.
Gone are the days of having to send your bank details to one another.
Everything is managed through the platform via a web browser.
THE BACKGROUND...
The banking industry is being transformed by digital disruption, as online deposits, mobile apps, and e-bill payments become the new standard.
In 2023, 24% of Brits have a digital-only bank account compared to only 9% in 2019.
Several personas were developed to reflect Bursa's target audience to help understand their wants and needs:
Sian is a fully-grown adult and a devoted mother to her young child. She is currently on maternity leave from her job as an English teacher, and has been engaged to her childhood sweetheart for a couple of years. Although she and her partner are eager to celebrate their love and tie the knot, their financial situation is tight, especially with only one source of income and the added expense of a growing family. Despite these challenges, Sian is determined to find a way to manage her finances wisely and save up for the future.
Age |
Occupation |
Education |
Location |
31 |
Full-time Mum |
BA Education |
Bristol, UK |
Aaron is a driven young professional who recently moved to the big city to pursue his career goals. He landed a coveted job and is eager to start building his new life in London. He often uses the underground and other public transportation to get around the city. When he's not working, he enjoys exploring new pubs and socializing with friends.
Aaron has several financial targets in mind, including saving for a deposit on his first property.
Age |
Occupation |
Education |
Location |
24 |
Journalist |
BA Journalism |
London, UK |
Niko is a first-year university student, who is excited to start this new chapter in his life. He is relying on his student loan and a small allowance from his parents to cover his expenses. Niko is a social person, and he enjoys exploring the town with his new friends. However, he is struggling to balance his finances and is worried about paying his rent. Niko is determined to find ways to manage his money better, so he can enjoy his university experience without financial stress.
Age |
Occupation |
Education |
Location |
24 |
Student |
A levels |
Bournemouth, UK |
Based on the personas and user research, a list of objectives was developed to address the users' issues, desires, and requirements.
